Prepare the glass by rubbing the rim with a lemon wedge and dipping it into a plate of granulated sugar to create a sugared rim. Set aside.
Fill a cocktail shaker with ice.
Add the vodka, fresh lemon juice, cranberry juice cocktail, simple syrup, and orange liqueur (if using) to the shaker.
Secure the lid and shake vigorously for 12-15 seconds, until the shaker is frosty cold.
Double-strain the mixture into the prepared sugar-rimmed glass.
Garnish with a expressed lemon twist and a skewer of fresh cranberries.
Serve immediately.
